Unleashing Creativity in Business: The Secret Behind TUSHY, THINX, and WILD

December 14, 2023

Creativity isn’t just an art form; it’s the rocket fuel powering the most successful businesses today. As an entrepreneur who has navigated the realms of restaurants, D2C eCommerce, and beyond, I’ve seen firsthand how creativity can be a transformative force.

The Power of Creative Thinking in Business

In my journey with TUSHY, THINX, and WILD, creativity has been more than just a tool; it’s been the cornerstone of our ethos. It’s about looking at the ordinary and seeing the extraordinary. In a world where business strategies often become monotonous, creativity breaks the mold, offering a fresh perspective that can lead to groundbreaking innovations.

Innovation: The Heartbeat of TUSHY, THINX, and WILD

At TUSHY, we reimagined the bathroom experience, turning a mundane routine into an eco-friendly, refreshing practice. THINX challenged the status quo in feminine hygiene, offering innovative, sustainable solutions. WILD, with its unique approach to food, transformed the dining experience. Each of these ventures started with a creative spark, a desire to do things differently, and the courage to pursue that vision.

Creative Problem-Solving: Turning Challenges into Opportunities

In entrepreneurship, challenges are inevitable. With TUSHY, THINX, and WILD, we faced our fair share. However, creativity turned these challenges into opportunities for growth and innovation. It’s about asking, “What if?” instead of “What now?” and finding solutions that are as unique as the problems themselves.

Standing Out in a Crowded Market

In today’s competitive market, creativity is the key to differentiation. With each of my businesses, standing out wasn’t just a goal; it was a necessity. Creativity enabled us to offer something unique, whether it was TUSHY’s bidet attachments, THINX’s period underwear, or WILD’s organic food options.

Building a Brand That Resonates

Creativity goes beyond products and services; it extends to branding. It’s about telling a story that connects with people on a deeper level. Each of my brands has its own narrative, a story that resonates with our customers and builds a community around our products.

Fostering a Creative Culture

Creating a culture that values and nurtures creativity has been pivotal. It’s about encouraging the team to think outside the box, to dream big, and to dare to be different. This culture has been the driving force behind the innovation at TUSHY, THINX, and WILD.


In the business world, creativity is not just a luxury; it’s a necessity. It’s what sets trailblazers apart from followers. As I continue my journey in entrepreneurship, I am reminded daily of the power of creativity. It’s not just about what we create; it’s about how we think, how we approach problems, and how we envision the future.

I encourage every entrepreneur to embrace creativity. Let it be your guide, your inspiration, and your strategy. The world is full of possibilities for those willing to think differently.

Xo,

Miki 


Need a Keynote Speaker? I’m back on the speaking circuit after a several-years-hiatus. 

See my speaking page and topics here. 🚀✨

Contact: hello@mikiagrawal.com for speaking inquiries.

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